Why Visit.Richmond.com is the Right Choice:

As the Official Visitor Site for the Richmond Region, Visit.Richmond.com represents the collaboration of two recognized organizations within the Region ~ the Richmond Metropolitan Convention and Visitors Bureau and Richmond.com. With its intuitive URL, Richmond.com has become the fastest growing, locally owned media in the Region offering independent and engaging content. Visit.Richmond.com is a sustainable, affordable advertising opportunity capable offering local advertisers seeking affordable, innovative ways to reach their target audience.

Richmond.com Advertising & Marketing Opportunities:

Not every business is the same and each organization has different needs when it comes to reaching their target audience. Visit.Richmond.com offers a variety of advertising and marketing opportunities which are customized to suit our client's business. All of our advertising and marketing opportunities allow our clients to take advantage of all that is good about the online medium...immediacy, interactivity, exposure, accountability (easily trackable), which in marketing terms can mean: data capture, market research, response, one-to-one marketing, customer acquisition, customer retention, sales and eMarketing - all in front of your target market. Our experienced design team helps our clients tailor their message to the online medium and assist with the design, development and implementation of our client's campaigns.

Through our reporting and accountability methods, Visit.Richmond.com proves return on investment. With our tracking system, we can count exactly how many people viewed or interacted with a client's message as well as how many people viewed pages within the site. Print, radio and TV advertising mediums cannot produce a more precise quantitative analysis. Each month, clients receive a report tracking page views and specific inquiries.

Richmond.com Advertising & Marketing Opportunities include:

Visit.Richmond.com Channel Sponsorship

Richmond.com has developed a unique sponsorship package that allows its clients to weave their brand and message into high-traffic channels of the Richmond.com site providing content relevant to the client's audience. Because of its integrated and targeted approach, Channel sponsorship is the most effective way for businesses and organizations to increase awareness, loyalty and brand penetration in front of a qualified, relevant audience.

Sponsor's logos appear at the top right corner of the main channel page, and on any article pages that are featured on the main page. Below the logo, on the right side of the page, an area is reserved for the client's marketing initiatives, which may include data capture, e-commerce, online ticket sales, or specific promotions, as well as an area to highlight particular points of interest or propositions about the business or organization.

Appointed by the RMCVB as the Richmond Region's Official Visitor Site, Visit.Richmond.com will focus upon visitors who are considering the Richmond Region as a destination. Features include searchable databases of accommodations, events, attractions and restaurants, as well as local guides for area "To Do's." This area also highlights the numerous historic sites in the Richmond Region, and is a must-see for Richmond Region residents and out-of-towners alike.

For more information, please contact Richmond.com Sales Department at (804) 355-4500 or sales@richmond.com.

Benefits of Being a Visit.Richmond.com Channel Sponsor:

Richmond.com Channel Sponsors are afforded many unique advantages that are simply not attainable through other advertising opportunities. Primarily, they reap the benefits of:

Brand Penetration
Exclusivity
Sustainability
Proven Results
Relevant Audience

Brand Penetration and Exclusivity in the Richmond Community: Richmond.com Channel sponsors have 24/7 visibility within their chosen channel. By aligning their brand with a specific channel and its relevant content, businesses achieve perceived ownership and brand affiliation of that subject category. As viewers begin to recognize that brand through repeat visits, sponsors will see an increased brand awareness and loyalty.

Sustainability: While continuing to show strong growth in new users, Richmond.com already has a well-established and loyal audience just waiting to discover local businesses and organizations. These readers log on to Richmond.com daily to catch up on the latest stories and events. As Richmond.com changes content, the sponsor message will remain thus providing the longevity and frequency needed to make an impact on readers. Visitors who spend time in sponsored channels on Richmond.com have already expressed an interest in that channel's subject and, therefore, sponsors can be assured of a more qualified prospect to purchase goods or services.

Proven Results Unlike other forms of media, Richmond.com provides channel sponsors concrete statistics on how many impressions are made each month by their message. Through channel page views, which indicate how many times a page was viewed by readers, and inquiry numbers, which track how many times readers interacted or clicked on the sponsor's message, sponsors can see their return on investment.

Please contact Richmond.com Sales Department at (804) 355-4500 or sales@richmond.com for sponsorship pricing quotes.

Strip Advertisements

Strip Advertisements, located on the right-hand side of the page and within extremely high traffic areas (see locations below), have excellent position and visibility, providing advertisers with interactive opportunities for branding, increasing awareness and taking your online advertising to a whole new level.

However, opposed to simply being a mechanism for brand awareness, Richmond.com can include the functionality for local advertisers to interact with targeted leads via data capture (e.g. sign up capabilities for fulfillment), email interaction, customer profiling, and online ticket sales, thereby, bringing new capabilities to traditional advertising.

Strip ad positions are jealously guarded on the site. We have learned from conducting user surveys that there is a time and a place for ads to be served to the reader. They cannot be perceived as an intrusion to the user's online experience, and must be applicable, which is why we have reduced the number of strip ad opportunities by 60% and encourage an emphasis on the creativity of the ad itself. Our in-house designers are well-versed in the nuances of interactive ad design and offer consultancy as well as design. The strip ad positions are chosen in order to maximize the highest trafficked areas of the site.

Location Options - place your strip ad under:

Strip ad dimensions: 160x480 pixels (approximately 2" wide x 6 1/2" tall)

Please contact Richmond.com Sales Department at (804) 355-4500 or sales@richmond.com for more information regarding strip ad opportunities.

Enhanced Listings

As the premier online city portal, Richmond.com and Visit.Richmond.coms mission is to provide our viewers with up-to-date information about their city as well as to educate tourists about the town that they will visit. Richmond.com is duty-bound to provide lists of area businesses such as merchants, hotels and restaurants. However, these listings provide no more than the name, address and phone number forcing the viewer to come off-line to make contact. With enhanced listings, the user may access pertinent, compelling information from their computer, resulting in more inquiries for your business.

This is also our client's chance to tell their story their way. Richmond.com provides every enhanced listing client with their own administrative functionality, accessed by a unique user name and password, which allows our clients to have the autonomy to update and change their information as often and whenever they like. Initially, Richmond.com will help clients set-up their listing and will work with them throughout the contract to make sure that they are taking full advantage of all features that are offered.

In addition, any client with an enhanced listing on Richmond.com has the opportunity to become a part of the My Richmond Region Rewards Program at no additional advertising cost.

Finally, to market a client's services effectively and increase visibility, we encourage a commit of at least 6 - 12 months, however, contracts are negotiated based on the client's needs.

What are the features of an Enhanced Listing?

Business contact information (address, phone, hours of operation, email)
Post 3 images in color
Post logo
Unlimited editorial content for a detailed description of business/organization
Maintain preferential placement on searches
Offer online coupons and promotions
Post a link to your website
Offer a map view and directions
Unlimited keywords by which the viewer may search
Inclusion in My Richmond Region Rewards Program

My Richmond Region Rewards Program

In a partnership between the Richmond Metropolitan Convention & Visitors Bureau, Richmond.com and Retail Merchants Association, My Richmond Region Rewards is a comprehensive value program promoting the Richmond Region as THE destination location for tourism and local fun. For merchants and retailers in the area, getting involved is easy. All you have to do is activate your enhanced listing on Richmond.com and you are automatically included in the My Richmond Region Rewards program, not to mention that you will be reaching out to the 270,000 unique visitors Richmond.com receives each month! As the official visitor site for the Region, Visit.Richmond.com, Richmond.com enables hotels, attractions, restaurants and local businesses to get in front of consumers in a very cost effective manner, well in advance of any other media. This ensures your message and brand is being introduced at the decision making time. By becoming a part of My Richmond Region Rewards and Richmond.com, you guarantee your business will be poised in the forefront of the Richmond Region and its residents and visitors!

To learn more about your inclusion in the My Richmond Region Rewards Program, please contact the Richmond.com Sales Department at (804) 355-4500 or sales@richmond.com.

For more complete description on all Richmond.com advertising opportunities, please view our comprehensive media kit.

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